Not In Kansas: learn about our new name.
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April Fool's Around the Web
For April Fool's Day, Google has changed its name to Topeka, Kodak has introduced "aromatography," and Starbucks introduces a new two-ounce "Micra" cup.
On the search engine usually known as Google, users today are having their computer redirected to Topeka. The city of Topeka, Kan., has been wanting to change its name to Google, so Google decided to change its own name to Topeka.
In explaining the April Fools' Day change, the search engine says Google employees once known as "Googlers" will now be called "Topekers" or "Topekans."
Starbucks is getting in on the April first fun, too. The coffee giant announced on its company blog that there will soon be two new drink sizes. "Plenta" is a hefty 128 ounces, while "Micra" is a tiny two ounces. Starbucks suggests once a customer is finished with a Plenta drink, the cup can be used for a rain hat or a lampshade. It says a Micra cup can be used as a milk dish for kittens or a paper clip holder.
But that's not all: Tech Web sites around the Web compete each year for the most outrageous April Fool's jokes. And TechCrunch has rounded the best of them up -- spotlighting a few the site's own pranks.
There's a a clever play on its efforts to build a cheap, Web surfing tablet PC, a device that would have been called the CrunchPad and would have competed with the Apple iPad. TechCrunch writes how, for less than $50, you can turn any laptop into a high-tech CrunchPad device. "It uses the finest F.U.J.J. technology" andincludes a how-to video.
Google has other puns on-line, notably the new feature added to Google Docs: the ability to store anything on the Web site. "Store your keys, remotes, rail passes, and other objects you commonly lose with Google Docs," writes the Web site, "and you’ll never have to worry about finding them again."
Wikipedia's front page highlights an article of merit for some reason, something interesting or unusual. Recently featured stories include an article on archaeological site Takalik Abaj and video game Iridion 3D. Today's front page story is a lengthy article on the traditional English practice of wife selling, which notes that "Prices paid for wives varied considerably, from a high of £100 (plus £25 each for her two children), to a low of a glass of ale, or even free."
Kodak has a wonderful new innovation for April Fool's Day: aromatography. "Imagine seeing an image of a field of wildflowers and the experiencing all the delicate and complex aromas that accompany the visual experience. It's no longer just a dream, thanks to recent breakthroughs in Neuro-Optic-Nasal-Sense Imaging," the photography giant's Web site reads.
Images on the site entice you to "Apply Aroma."
And if you're looking for a laugh, drop by Web video site Funny or Die, which has been renamed "Bieber or Die." For the day -- hopefully, just for the day -- all videos on the site feature the Canadian pop star.
The Associated Press contributed to this report.
4/01/2010 12:01:00 AM
Early last month the mayor of Topeka, Kansas stunned the world by announcing that his city was changing its name to Google. We’ve been wondering ever since how best to honor that moving gesture. Today we are pleased to announce that as of 1AM (Central Daylight Time) April 1st, Google has officially changed our name to Topeka.
We didn’t reach this decision lightly; after all, we had a fair amount of brand equity tied up in our old name. But the more we surfed around (the former) Topeka’s municipal website, the more kinship we felt with this fine city at the edge of the Great Plains.
Topeka Google Mayor Bill Bunten expressed it best: “Don’t be fooled. Even Google recognizes that all roads lead to Kansas, not just yellow brick ones.”
For 150 years, its fortuitous location at the confluence of the Kansas River and the Oregon Trail has made the city formerly known as Topeka a key jumping-off point to the new world of the West, just as for 150 months the company formerly known as Google has been a key jumping-off point to the new world of the web. When in 1858 a crucial bridge built across the Kansas River was destroyed by flooding mere months later, it was promptly rebuilt — and we too are accustomed to releasing 2.0 versions of software after stormy feedback on our ‘beta’ releases. And just as the town's nickname is "Top City," and the word “topeka” itself derives from a term used by the Kansa and Ioway tribes to refer to “a good place to dig for potatoes,” we’d like to think that our website is one of the web's top places to dig for information.
In the early 20th century, the former Topeka enjoyed a remarkable run of political prominence, gracing the nation with Margaret Hill McCarter, the first woman to address a national political convention (1920, Republican); Charles Curtis, the only Native American ever to serve as vice president (’29 to ‘33, under Herbert Hoover); Carrie Nation, leader of the old temperance movement (and wielder of American history’s most famous hatchet); and, most important,Alfred E. Neuman, arguably the most influential figure to an entire generation of Americans. We couldn’t be happier to add our own chapter to this storied history.
A change this dramatic won’t happen without consequences, perhaps even some disruptions. Here are a few of the thorny issues that we hope everyone in the broader Topeka communitywill bear in mind as we begin one of the most important transitions in our company’s history:
- Correspondence to both our corporate headquarters and offices around the world should now be addressed to Topeka Inc., but otherwise can be addressed normally.
- Google employees once known as “Googlers” should now be referred to as either “Topekers” or “Topekans,” depending on the result of a board meeting that’s ongoing at this hour. Whatever the outcome, the conclusion is clear: we aren’t in Google anymore.
- Our new product names will take some getting used to. For instance, we’ll have to assure users of Topeka News and Topeka Maps that these services will continue to offer news and local information from across the globe. Topeka Talk, similarly, is an instant messaging product, not, say, a folksy midwestern morning show. And Project Virgle, our co-venture with Richard Branson and Virgin to launch the first permanent human colony on Mars, will henceforth be known as Project Vireka.
- We don’t really know what to tell Oliver Google Kai’s parents, except that, if you ask us, Oliver Topeka Kai would be a charming name for their little boy.
- As our lawyers remind us, branded product names can achieve such popularity as to risk losing their trademark status (see cellophane, zippers, trampolines, et al). So we hope all of you will do your best to remember our new name’s proper usage: